James Bonda? Skyfall partners Honda for bike-based product placement contribution
Written by Zen Terrelonge
007′s traditional means of transport is an Aston Martin, the luxury British brand that’s in keeping with the suave secret agent’s demeanour.
However, the franchise has expanded with the likes of Ford and BMW in recent years, and now Honda has partnered with forthcoming Skyfall for a cheeky bit of vehicular product placement.
20 of the firm’s CRF250R motorbikes were modified for the film’s hallowed opening sequence, which was shot in Turkey.
Henchman, Patrice (Ola Rapace), half-inches a police bike when an officer crashes, while Bond (Daniel Craig) engages in pursuit with a merchant-owned counterpart.
The film’s plot chucks up all manner of secrets when a ghost from M’s past surfaces, causing Bond to rise to the challenge and protect queen and country.
Bond fans should head to @Honda_UK on Twitter before 22nd July for the opportunity to win tickets to the Bond In Motion exhibition at Beaulieu.
Skyfall hits cinemas on 26th October 2012.